【PUBG租号】百万账号任你选

 admin   2020-02-15 18:52   885 人阅读  0 条评论

休闲、RPG、SLG等始终是中国厂商出海较为擅长的品类,部分厂商也做到了凭借一款或几款明星产品在海外站住脚跟,虽然笔者此前有提及,SLG等产品在海外市场的市场份额存在萎缩是趋势,但就目前来讲,上述品类依旧能获得大量海外玩家的青睐,这也决定了中国手游产品在海外市场收入的排名不会出现大形势上的变动。

【PUBG租号】百万账号任你选

近日,Sensor Tower公布了2020年1月中国手游产品在海外市场收入的TOP30排名。总的来说,此榜较比去年12月变化不大,放置、RPG、SLG等品类的产品依旧是其中的主要角色,新上榜游戏有三款,分别是《明日方舟》(18),《Cash Frenzy Casino》(19)和《一拳超人》(29),较比上月增加两款。




榜单Top 3无变动,按名次排列依旧是《PUBG MOBILE》PUBG租号《万国觉醒》和《荒野行动》。


当脱离了赛季波动影响之后,腾讯《PUBG MOBILE》强势的一面再一次被激活。PUBG租号整个1月,营收高达 8300 万美元,同比增长 79.8%,环比增长 35.6%,持续蝉联国产手游出海收入冠军。


据悉,此次《PUBG MOBILE》的收入增长主要来源于美国和土耳其市场。其中美国占比高达29.1%,土耳其市场占比为11.7%。值得一提的是,《PUBG MOBILE》在土耳其市场的排名始终名列前茅,但出人意料的是,本作1月迎来收入暴涨,这也间接证明了海外下沉市场在经历一段时间的用户积累同样能贡献可观的收入。


同为战术竞技品类的《荒野行动》在日本市场仍旧风生水起,得益于再度开启了与《新世纪福音战士》的联动,PUBG租号网易《荒野行动》于 1 月 1 日创日流水新高,月收入环比增长 25.6%,这也成为了本作稳居季军的坚实后盾。数据显示,《荒野行动》一举杀回了日本App Store 畅销榜前3。


此外,《第五人格》和《明日之后》在新年的开局都不错,收入分别环比增长 49.5% 和 40.4%。PUBG租号日本市场依然是网易出海的主要战场,1 月来自日本市场的收入,占网易手游海外总收入的79%。当然,每年的1月1日是日本的手游市场全年收入最高的时候,当日流水相当于全年平均日流水的5.8倍,任谁都不会放过这一“丰收季”。




位列次席的《万国觉醒》同样有优异表现,本月收入达6240 万美元,创历史新高。此外,莉莉丝旗下的放置类游戏《剑与远征》同样有不俗的表现,位列榜单第7位。


榜单中名次上升的产品并不多,分别是《使命召唤手游》《剑与远征》《守望黎明》《阿瓦隆之王》《PUBG租号》《明日之后》和《State of Survival》。值得一提的是,FunPlus旗下生存题材 SLG 手游《State of Survival》,继12月杀入榜单,取得28名的成绩后,成功在本月上升3名。本作1月收入环比增长 27.2%,表现可圈可点。


本月新上榜的三款产品,《明日方舟》《Cash FrenzyCasino》和《一拳超人》均有良好表现。


鹰角网络开发,悠星网络发行的《明日方舟》,1月15日方才上线海外市场PUBG租号。收入前3的市场依次为日本(40.6%),韩国(29.6%)和美国(20.8%),由于当下尚未登陆二次元玩家密集的港台地区和东南亚市场,所以仍具上升潜力。

博乐科技《Cash Frenzy Casino》1月收入环比增长19.5%,同比增长770.1%,PUBG租号美国仍是其主要市场,收入占比高达69.1%,高出位列次席的澳大利亚近60个百分点。至于在1月4日上线港台地区的《一拳超人》,同样收获了一众海外粉丝,成功拿下1月中国香港手游畅销榜第1名,中国台湾手游畅销榜第3名。


Leisure, RPG, SLG, etc. have always been the categories that Chinese manufacturers are good at when they go to sea. Some manufacturers have also achieved their foothold overseas with one or several star products. Although the author mentioned earlier that the market share of SLG and other products in the overseas market is shrinking, at present, the above categories can still win the favor of a large number of overseas players, which also determines China The ranking of mobile game products in the overseas market will not change in the big situation.




Recently, sensor tower published the top 30 ranking of Chinese mobile game products in overseas market revenue in January 2020. Generally speaking, this list has little change compared with last December. Products of placement, RPG, SLG and other categories are still the main roles. There are three new games on the list, namely "ark of tomorrow" (18), "cash frenzy casino" (19) and "one punch Superman" (29), two more than last month.






The top 3 of the list remains unchanged. The ranking is still pubg mobile, the awakening of nations and wilderness action.




After getting rid of the influence of season fluctuation, the strong side of Tencent's "pubg mobile" is activated again. In the whole January, the revenue reached US $83 million, an increase of 79.8% year-on-year, and an increase of 35.6% month on month, and the company continued to be the champion of domestic mobile tourism revenue.




It is reported that the income growth of this "pubg mobile" mainly comes from the US and Turkey markets. Among them, the United States accounts for 29.1% and the Turkish market accounts for 11.7%. It is worth mentioning that "pubg mobile" has always ranked top in the Turkish market, but surprisingly, the revenue of this work surged in January, which indirectly proves that the user accumulation of overseas sinking market in a period of time can also contribute considerable revenue.




As a tactical competitive category, "wilderness action" is still popular in the Japanese market, thanks to the reopening of the linkage with "new century evangelist". Netease's "wilderness action" hit a new record on January 1, with a month on month income growth of 25.6%, which has also become a solid backing for the third place. According to the data, "wilderness action" killed back to the top three of the best sellers in the Japanese app store.




In addition, both "fifth personality" and "after tomorrow" have a good start in the new year, with income increasing by 49.5% and 40.4% month on month respectively. The Japanese market is still the main battlefield for Netease to go to sea. In January, the income from the Japanese market accounted for 79% of the total overseas income of Netease mobile games. Of course, on January 1 of each year, when the annual income of Japanese mobile game market is the highest, the daily flow is 5.8 times of the annual average daily flow, no one will miss this "harvest season".






The second ranked "wake of nations" also performed well, with revenue of 62.4 million US dollars this month, a record high. In addition, Lilith's placement game "sword and expedition" also has outstanding performance, ranking No. 7 on the list.




There are not many products rising in the list, namely "call of duty Tour", "sword and expedition", "watch the dawn", "king of Avalon", "the fifth personality", "after tomorrow" and "state of survival". It is worth mentioning that state of survival, an SLG mobile game under funplus, has successfully risen 3 places in this month after reaching the top 28 in December. The income of this work rose 27.2% month on month in January, which is remarkable.




The three new products on the list this month, "ark of tomorrow", "cash frenzy casino" and "one punch Superman" all performed well.




Yingjiao network development, the ark of tomorrow released by Youxing network, was launched into the overseas market on January 15. The top three revenue markets are Japan (40.6%), South Korea (29.6%) and the United States (20.8%), which still have the potential to rise because they haven't landed in the second-order player intensive market in Hong Kong, Taiwan and Southeast Asia.






In January, the income of case frenzy casino of Bole technology increased by 19.5% month on month and 770.1% year on year. The United States is still its main market, accounting for 69.1% of its income, and Australia, which is ranked second, has nearly 60 percentage points higher. As for the "one punch Superman" launched in Hong Kong and Taiwan on January 4, it also gained a large number of overseas fans, and successfully won the first place on the best-selling list of Hong Kong Mobile Games in January and the third place on the best-selling list of Taiwan mobile games in China.



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